Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.

In our modern world, the neighbourhood

we live in is a much stronger link to our consumption preferences than age or gender.

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Why Neighbourhoods Matter?

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    Privacy Is Not Postponed
    Global Data Resources
    • Aug 8
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    • Jun 21
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    Global Data Resources
    • Feb 9
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    Global Data Resources
    • Nov 10, 2021
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    IDFree Insider: 3 Clicks To VIP Profile

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    Global Data Resources
    • Feb 10, 2021
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    Germany on the Data Map

    Reaching a new milestone, we have now added German audience data to our IDFree targeting platform: idfree.com
    Media Trends 2021
    Global Data Resources
    • Nov 19, 2020
    NEWS

    Media Trends 2021

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    Global Data Resources
    • Nov 5, 2020
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    Why IDFree

    We offer you a superior tool to help enrich your/your clients' targeting in the transparent post-cookie advertising era: idfree.com.
    Whopper de la Quarantine
    Global Data Resources
    • Apr 6, 2020
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    Whopper de la Quarantine

    The magazine AdAge crowns a "Coronavirus campaign of the day", and the key insight is to reposition creatives/content with a Covid-19 twist.
    What is wrong with micro-targeting?
    Global Data Resources
    • Sep 23, 2019
    GDR

    What is wrong with micro-targeting?

    Microtargeting is the process of combining multiple audience to target a very specific and precise target group. GDR address it.
    Why neighborhoods matter
    Global Data Resources
    • Sep 9, 2019
    GDR

    Why neighborhoods matter

    At GDR we do not deal with individual data. Our key unit is neighborhoods. Read about why this method provides precision, privacy and reach.
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    ABOUT GDR

    Global Data Resources (GDR) serves the modern marketer with privacy-safe targeting software & data. GDR use offline census data and neighbourhood data to classify the full population in 35 major markets, covering +750 million people.

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