Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?

Reaching a new milestone, we have now added German audience data to our IDFree targeting platform: idfree.com

Kantar has identified 10 trends that will impact media and communications in 2021.

We offer you a superior tool to help enrich your/your clients' targeting in the transparent post-cookie advertising era: idfree.com.

The magazine AdAge crowns a "Coronavirus campaign of the day", and the key insight is to reposition creatives/content with a Covid-19 twist.

Microtargeting is the process of combining multiple audience to target a very specific and precise target group. GDR address it.

At GDR we do not deal with individual data. Our key unit is neighborhoods. Read about why this method provides precision, privacy and reach.