Global Data Resources
Doors Open for DOOH
We are very excited to take part in weaving together audience insight and technology to allow DOOH ads to reach the right moving audiences.
Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Global Data Resources
- Oct 10
Next-Gen Consumers Are Hard To Pin Down By Choice
The next-generation consumers challenge core marketing beliefs of creating demographic target groups from trends and narrow historic data.
Global Data Resources
- Sep 26
Translate Research into online Target Groups
We help our clients and partners translate consumer research into online target groups – without cookies and 100% privacy-safe.
Global Data Resources
- Sep 9
Innovation With Industry Giant Kantar
Kantar talks about how valuable our partnership is to understanding and reaching audiences without collecting any private data.
Global Data Resources
- Aug 8
Privacy Is Not Postponed
It's disappointing to us that Google again postpones alternatives to tracking by third-party cookies. Nevertheless, Privacy Is Not Postponed
Global Data Resources
- Jun 21
Consumers Push for Privacy-Safe Personalization
Authentic brand communication is built on understanding your audience by socio-demographic characteristics, not individual differences.
Global Data Resources
- May 6
Kantar TGI Audience Activation Is Prime ID-Free
Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.
Global Data Resources
- Feb 9
smartclip Builds Privacy-Safe Solution Upon idfree.com
Built on idfree.com, smartclip launch "smart Audiences": The next generation non-intrusive targeting with multi-layered target groups.
Global Data Resources
- Nov 10, 2021
IDFree Insider: 3 Clicks To VIP Profile
"You are 3 clicks away from a detailed profile of your best customers" is the title of the IDFree Insider #9 newsletter. Check it out!
Global Data Resources
- Sep 28, 2021
Is Data Privacy A Key Strategic Issue?
Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?
Global Data Resources
- Feb 10, 2021
Germany on the Data Map
Reaching a new milestone, we have now added German audience data to our IDFree targeting platform: idfree.com
Global Data Resources
- Nov 19, 2020
Media Trends 2021
Kantar has identified 10 trends that will impact media and communications in 2021.
Global Data Resources
- Nov 5, 2020
Why IDFree
We offer you a superior tool to help enrich your/your clients' targeting in the transparent post-cookie advertising era: idfree.com.
Global Data Resources
- Apr 6, 2020
Whopper de la Quarantine
The magazine AdAge crowns a "Coronavirus campaign of the day", and the key insight is to reposition creatives/content with a Covid-19 twist.
Global Data Resources
- Sep 23, 2019
What is wrong with micro-targeting?
Microtargeting is the process of combining multiple audience to target a very specific and precise target group. GDR address it.
Global Data Resources
- Sep 9, 2019
Why neighborhoods matter
At GDR we do not deal with individual data. Our key unit is neighborhoods. Read about why this method provides precision, privacy and reach.