Global Data Resources
Privacy Is Not Postponed
It's disappointing to us that Google again postpones alternatives to tracking by third-party cookies. Nevertheless, Privacy Is Not Postponed
Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Global Data Resources
- Jun 21
Consumers Push for Privacy-Safe Personalization
Authentic brand communication is built on understanding your audience by socio-demographic characteristics, not individual differences.
Global Data Resources
- May 6
Kantar TGI Audience Activation Is Prime ID-Free
Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.
Global Data Resources
- Feb 9
smartclip Builds Privacy-Safe Solution Upon idfree.com
Built on idfree.com, smartclip launch "smart Audiences": The next generation non-intrusive targeting with multi-layered target groups.
Global Data Resources
- Nov 10, 2021
IDFree Insider: 3 Clicks To VIP Profile
"You are 3 clicks away from a detailed profile of your best customers" is the title of the IDFree Insider #9 newsletter. Check it out!
Global Data Resources
- Sep 28, 2021
Is Data Privacy A Key Strategic Issue?
Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?
Global Data Resources
- Feb 10, 2021
Germany on the Data Map
Reaching a new milestone, we have now added German audience data to our IDFree targeting platform: idfree.com
Global Data Resources
- Nov 19, 2020
Media Trends 2021
Kantar has identified 10 trends that will impact media and communications in 2021.
Global Data Resources
- Nov 5, 2020
Why IDFree
We offer you a superior tool to help enrich your/your clients' targeting in the transparent post-cookie advertising era: idfree.com.
Global Data Resources
- Apr 6, 2020
Whopper de la Quarantine
The magazine AdAge crowns a "Coronavirus campaign of the day", and the key insight is to reposition creatives/content with a Covid-19 twist.
Global Data Resources
- Sep 23, 2019
What is wrong with micro-targeting?
Microtargeting is the process of combining multiple audience to target a very specific and precise target group. GDR address it.
Global Data Resources
- Sep 9, 2019
Why neighborhoods matter
At GDR we do not deal with individual data. Our key unit is neighborhoods. Read about why this method provides precision, privacy and reach.