Why neighborhoods matter
At GDR we do not deal with individual data. Our key unit is neighborhoods. Read about why this method provides precision, privacy and reach.
"More than two-thirds (68 percent) of households that bought or sold homes or relocated to a new rental in the past year say they experienced a life-changing event.”
So states the 2018 The Zillow Group Consumer Housing Trends Report
Life-changing events are major changes like marriage and divorce, having children, retire or graduate from school.
These life-changing events not only changes our consumption patterns, but they also prompt us to move to neighborhoods populated by like minded people in the same situation.
At GDR we do not deal with individuals or individual data.
Our key unit is neighborhoods.