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Why neighborhoods matter
- GDR
- Sep 9, 2019
- 1 min read
At GDR we do not deal with individual data. Our key unit is neighborhoods. Read about why this method provides precision, privacy and reach.
"More than two-thirds (68 percent) of households that bought or sold homes or relocated to a new rental in the past year say they experienced a life-changing event.”
So states the 2018 The Zillow Group Consumer Housing Trends Report
Life-changing events are major changes like marriage and divorce, having children, retire or graduate from school.
These life-changing events not only changes our consumption patterns, but they also prompt us to move to neighborhoods populated by like minded people in the same situation.
Privacy-By-Design
At GDR we do not deal with individuals or individual data.
Our key unit is neighborhoods.
