What Perplexity Owning Chrome Could Mean for Online Advertising

The prospect of Perplexity buying Chrome isn’t just another tech headline - it’s a potential rewiring of the global advertising ecosystem.

A Peak Outside Google’s Walled Garden

Our new white paper, "What Perplexity Owning Chrome Would Mean for Online Advertising", explores what could happen if the world’s most widely used browser was no longer hardwired to Google’s ad stack.

From a possible shake-up in audience data access to new AI-native targeting models, this shift could redefine programmatic for the next decade.

We break down:

The legal backdrop and why Chrome could be on the market
How data flows could change if browser and search technology decouple
The opportunities for advertisers, publishers, and independent ad tech players
Why AI-powered targeting could accelerate outside Google’s walled garden

This paper also builds on our earlier insights in AI Browsers: Super-Assistant or Surveillance Sidekick?, where we explored how AI-driven browsing could reshape privacy, targeting, and competition.

Together, these analyses provide a strategic roadmap for navigating a possible new era in browser-based advertising.

GDR - Where Performance Meets Principles.

✍️ Please reach out to us for a talk about your ad data challenges: gunnar.kihl@globaldataresources.io or goran@globaldataresources.io.

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