As AI reshapes the web’s front door, we’re all facing the same question: How much control are we willing to give up for convenience?

In this new issue of idfree insider, we explore more about advertising in a privacy-conscious world.

Moving away from cookies is a major shift but also an opportunity for the marketing industry to become more transparent and accountable.

Google's AI search tool has the potential to disrupt the way we consume news & advertising - threatening news publishers relying on links.

Talk to our Transition Team when you leave third-party cookie snooping behind and rely on safe & relevant reach by consumer research data.

With earlier messages to prepare the digital advertising industry, it now looks like Google will begin to ease out 3rd-party cookies in Q124

It's disappointing to us that Google again postpones alternatives to tracking by third-party cookies. Nevertheless, Privacy Is Not Postponed

Google has just announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the industry perspectives.

Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.