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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Mission Precision: It's Not Just Who, But When and Where That Matters
GroupM looks at micro-moments, and how they can help brands speak directly to consumers by combining geo data and audience insights.

Global Data Resources
Feb 19


Google Is Killing Cookies For Real For Real
Moving away from cookies is a major shift but also an opportunity for the marketing industry to become more transparent and accountable.

Global Data Resources
Jan 9, 2024


Snapchat Now has 397M Users: Reach Them with IDFree.com
Snapchat is back for real for real! 397M daily active users and improved ad performance are behind the surge of advertisers on the app.

Global Data Resources
Aug 2, 2023


Next-Gen Consumers Are Hard To Pin Down By Choice
The next-generation consumers challenge core marketing beliefs of creating demographic target groups from trends and narrow historic data.

Global Data Resources
Oct 10, 2022


Translate Research into online Target Groups
We help our clients and partners translate consumer research into online target groups – without cookies and 100% privacy-safe.

Global Data Resources
Sep 26, 2022


New Partnership Walk The Privacy-First Talk
Global adtech leader The Trade Desk enter into a new partnership with Global Data Resources to ensure access to privacy-safe consumer data.

Global Data Resources
Aug 26, 2022


Privacy: Fashionably Late Is Still Late
Unless you're Rianna, being late is risky. We can easily help you upgrade to non-intrusive targeting practices and a privacy-first strategy.

Global Data Resources
Apr 8, 2022


smartclip Builds Privacy-Safe Solution Upon idfree.com
Built on idfree.com, smartclip launch "smart Audiences": The next generation non-intrusive targeting with multi-layered target groups.

Global Data Resources
Feb 9, 2022


Apple’s New Privacy Rules - No Fuzz
With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.

Global Data Resources
Jun 4, 2021


Client Insight by Mindshare
Hear why Mindshare Norway look to IDFree as one of their post-cookie targeting tools.

Global Data Resources
May 18, 2021


Google Going IDFree?
Google has just announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the industry perspectives.

Global Data Resources
Mar 10, 2021


Modern Marketing Milestone
idfree.com: Welcome to online omnichannel targeting for the modern marketer - and their agency!

Global Data Resources
Dec 16, 2020


Why IDFree
We offer you a superior tool to help enrich your/your clients' targeting in the transparent post-cookie advertising era: idfree.com.

Global Data Resources
Nov 5, 2020


Creepy-free IP targeting
IP targeting is a non-creepy technology, and is one of the most intelligent alternatives to snooping into personal user data.

Global Data Resources
Aug 5, 2020


Shaping the Future of Digital Advertising
With our new ID-free targeting tool we have the solution that helps shape the future of digital advertising without cookies. Try it out!

Global Data Resources
Jul 20, 2020


Times They Are A-Changin' in Post-cookie Advertising
Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.

Global Data Resources
Mar 2, 2020


New Privacy Leaders Emerge
"Technology companies must manage customer data the way their customers expect them to manage it." Privacy is business-critical.

Global Data Resources
Feb 10, 2020
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