Search
  • Global Data Resources

New Privacy Leaders Emerge

Updated: Mar 31

The latest article in Street Fight’s Pursuing Privacy series comments on the implementation of California’s newest data privacy regulations (CCPA).

Main conclusions points to the new emerging leaders being supportive of a move for greater transparency & user control over how their data are used.

"Technology companies must manage customer data the way their customers expect them to manage it. Firms that do this can expect to come out winners in this new battleground, and those that do not can expect to experience severe pushback from both consumers and regulators in the coming years."

- As Privacy Regulations Shake Out, New Winners Emerge


Privacy frontrunners

No "Marketing Cookie" - No problem

The privacy trend is not new in EU, but consumer awareness and legal regulations are growing globally.


GDR is among the privacy front-runners! We are build on a culture that respects data privacy. Our ID-Free Targeting solution lets your organization guarantee that all your marketing channels & platforms are based on not collecting & storing personal consumer data.


Privacy integration in the words of industry giants like:


Gartner: Privacy is a business-critical discipline

"Brands must navigate the realities of consumer desires for increasingly personalized content and more robust data protection by taking a holistic approach to data capture, drawing from both explicit and (increasingly) implicit data sources."

- Activating Explicit and Implicit Data to Personalize at Scale


IBM: Data Privacy Is The New Strategic Priority

"Sustained compliance delivers a number of benefits, but firms with reactive and siloed privacy tactics will fail to capitalize on them. Some have begun to address the need for more mature data protection controls and strategies, but many lag behind."

- Study conducted by Forrester Consulting


Grab hold of your local GDR rep if you want to hear more about why ID-Free Targeting can be your solution to online marketing done right.


#privacy #targeting #IDFree #digitalmarketing #businesscritical

9 views
MENU
OFFICES

Amsterdam

Berlin

Copenhagen

Denver

Gothenburg

Hamburg

Helsinki

Lisbon

London

Madrid

Valletta

Milan

New York

Oslo

Poznan

Stockholm

Tokyo

SOCIAL