Most AI initiatives fail not because of technology, but because processes, data, and people aren’t ready. Gartner is explicit: AI must be treated as a growth engine, not a cost-saving layer.

Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.

Gartner's Annual CMO Spend Survey Research 2020 indicates that CMOs are confident that the negative impacts of COVID-19 will be short-lived.

"Technology companies must manage customer data the way their customers expect them to manage it." Privacy is business-critical.