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One of the world’s largest video SSPs is going ID-Free

"Next-generation targeting is ID-Free" is the title of Insider #13

We are truly happy and proud to announce that smartclip - one of the world's largest video SSPs - have chosen to partner with to provide marketers with a privacy-safe next-generation targeting solution.

In the words of smartclip Co-CEO Thomas Servatius:

“Privacy and targeting are often seen as opposites, but that is not necessarily the case."

Watch the smartclip video introduction and press release to dig into smart Audiences.

The future-proof targeting solution

"We're Europeans with a passion for video", says smartclip modestly. smartclip is in fact the adtech platform of RTL Group: The international media conglomerate across broadcast, content and digital, with interests in 67 television channels, ten streaming platforms and 38 radio stations.

smartclip certainly are "shaping the future of video advertising" with the privacy-safe and ID-Free solution named smart Audiences which are segments based on sociodemographic online and offline data and contextual references.

You can have/have access to privacy-safe targeting with a company account on Here you can build a privacy-first strategy by relying on our country-based sociodemographic data.

Give us a ping if you need to re-activate your company account on in order to stay or become familiar with the IDFree practices.


You can subscribe to IDFree Insider here or by clicking on "Newsletter" at the bottom of any page on - and a pop-up window opens for you to enter your name and email address.

In doubt about how we treat your data? Please see the Privacy Policy.

See former IDFree Insider issues for insight about what you subscribe to.


IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video, mobile and social channels incl. Facebook, Instagram, Twitter, Pinterest and Snapchat.


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