idfree insider | Welcome to the Programmatic Reset - driven by Supply Path Optimization (SPO) and the transformation of SSPs from passive pipes into active architects of value.

What started as a promise of automation, scale, and efficiency gradually turned opaque, complex, and costly. But now, a new chapter is underway: The Programmatic Reset.

We are truly happy and proud to announce that smartclip - one of the world's largest video SSPs - have chosen to partner with idfree.com.