Discover the 10 key marketing trends shaping 2025. From the rise of total video to the power of generative AI, stay ahead of the curve!

The May issue of IDFree Insider is out celebrating a massive update of over 2000 audiences in the Nordics. Read all about it!

How To Win In A Digital World? Kantar reveals the most creative and effective ads from 2022. Judged by consumers.

Kantar can help you make the most of your visit to Cannes Lions 2023 in June. Join talks & exceptional networking with global advertisers.

In a digital award show on March 7 at 05:30 PM, Kantar will present the 50 most valuable brands in Germany 2023. Join us by registering.

We talk about seeing the contours of our valuable partnership with Kantar and NDR as more marketers want to know more about IDFree GO!

Kantar talks about how valuable our partnership is to understanding and reaching audiences without collecting any private data.

Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.

Today, brand trust can evaporate faster than you can say "shitstorm" if the brand strategy is not based on privacy-first models and data.

What makes GDR data unique and what are our data expectations for 2022? In a new Q&A with our data-partner Eyeota, we say "further privacy".

Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.

In an annual Kantar survey, thousands of marketing leaders share their perspectives on today's challenges and trends.

Kantar: "Ecommerce has been accelerating for years, but 2020 shows that all brands need a smart omnichannel approach."

Kantar has identified 10 trends that will impact media and communications in 2021.

Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.

Like Kantar we are committed to helping our clients better understand the changing viewing behaviours during the Coronavirus pandemic.