• Global Data Resources

The rise and rise of omnichannel shopping

According to Kantar’s COVID-19 Barometer, 40% of consumers say they have increased their ecommerce spend during pandemic lockdown, rising to 48% of households with children.

"Ecommerce has been accelerating for years, but 2020 shows that all brands need a smart omnichannel approach."

Our IDFree targeting platform: idfree.com is born to provide digital omnichannel!

IDFree breaks down silos and allows you to be in full control of pushing one and the same audience across all digital marketing channels & on all devices.


And you're not storing info on the users, you're targeting!

Being unable, or unwilling, to visit physical stores hasn’t stopped people from shopping.

More importantly, Kantar documents that 45% of consumers say they will continue shopping with online stores they found during the pandemic.

"What’s worth noting is who these ‘new’ online shoppers are. Again looking at the FMCG category, we saw that it was older people and those in rural communities accounting for the spike – it’s not just young people you need to consider."

In need of a smart omnichannel approach?

Please reach out to your rep. at one of our reliable idfree.com data partners:

Kantar - Nordic Data Resources - TransUnion.


Or sign up for a free account to test IDFree targeting with your team.

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