This month's idfree insider brings you: Refreshed data, trends 2025, Valentine's Day audiences, and the surprising cost of cookie banners.

Discover the 10 key marketing trends shaping 2025. From the rise of total video to the power of generative AI, stay ahead of the curve!

How To Win In A Digital World? Kantar reveals the most creative and effective ads from 2022. Judged by consumers.

GWI documents the major consumer trends for 2021, and points to "Local" being a key factor in reaching your audience.

Google has just announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the industry perspectives.

Kantar: "Ecommerce has been accelerating for years, but 2020 shows that all brands need a smart omnichannel approach."