Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.

In our modern world, the neighbourhood

we live in is a much stronger link to our consumption preferences than age or gender.

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Why Neighbourhoods Matter?

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    New Partner Session With Eyeota
    Global Data Resources
    • Oct 26, 2021
    Partners

    New Partner Session With Eyeota

    What makes GDR data unique and what are our data expectations for 2022? In a new Q&A with our data-partner Eyeota, we say "further privacy".
    Is Data Privacy A Key Strategic Issue?
    Global Data Resources
    • Sep 28, 2021
    GDR

    Is Data Privacy A Key Strategic Issue?

    Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?
    Advertisers seek new data strategies
    Global Data Resources
    • Jun 30, 2021
    GDR

    Advertisers seek new data strategies

    Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.
    Data is not the enemy
    Global Data Resources
    • Mar 17, 2021
    News

    Data is not the enemy

    Data is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.
    Data opportunities 2021 Q&A
    Global Data Resources
    • Feb 22, 2021
    GDR

    Data opportunities 2021 Q&A

    Using data partners and providers that respect the user’s privacy is another trend that will strengthen in 2021, says GDR Dir. in Eyeota Q&A
    Experian partners with Women in Data for WiD Week 2020
    Global Data Resources
    • Nov 25, 2020
    Partners

    Experian partners with Women in Data for WiD Week 2020

    Experian is official partner of the very first virtual WiD Week, UK's largest women data professional event and network.
    Why IDFree
    Global Data Resources
    • Nov 5, 2020
    GDR

    Why IDFree

    We offer you a superior tool to help enrich your/your clients' targeting in the transparent post-cookie advertising era: idfree.com.
    New UK Country Manager
    Global Data Resources
    • Oct 20, 2020
    GDR

    New UK Country Manager

    With Imran Elahi as our strong new UK Country Manager, we'll invite more UK agencies & advertisers to use data ethical marketing technology.
    Data ethics on Gartner Hype Cycle
    Global Data Resources
    • Sep 8, 2020
    News

    Data ethics on Gartner Hype Cycle

    Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.
    Make your last cookies count
    Global Data Resources
    • Aug 24, 2020
    GDR

    Make your last cookies count

    Your local GDR rep will be happy to discuss how you can take advantage of your cookie based campaigns for a little while longer.
    Times They Are A-Changin' in Post-cookie Advertising
    Global Data Resources
    • Mar 2, 2020
    News

    Times They Are A-Changin' in Post-cookie Advertising

    Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.
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    About GDR

    Global Data Resources (GDR) service the modern marketer with privacy-safe targeting software & data.

    GDR use offline census data and neighbourhood data to classify the full population in 35 major markets, covering +750 million people.

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