IDFree Insider: Finding Christmas Spirit 🎅🏼🎁
Dig into the IDFree Insider newsletter to hear how to use data as a strategic asset to drive informed decisions & fuel innovative campaigns.
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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Global Data Resources
- Oct 26, 2021
New Partner Session With Eyeota
What makes GDR data unique and what are our data expectations for 2022? In a new Q&A with our data-partner Eyeota, we say "further privacy".
Global Data Resources
- Sep 28, 2021
Is Data Privacy A Key Strategic Issue?
Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?
Global Data Resources
- Jun 30, 2021
Advertisers seek new data strategies
Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.
Global Data Resources
- Mar 17, 2021
Data is not the enemy
Data is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.
Global Data Resources
- Feb 22, 2021
Data opportunities 2021 Q&A
Using data partners and providers that respect the user’s privacy is another trend that will strengthen in 2021, says GDR Dir. in Eyeota Q&A
Global Data Resources
- Nov 25, 2020
Experian partners with Women in Data for WiD Week 2020
Experian is official partner of the very first virtual WiD Week, UK's largest women data professional event and network.
Global Data Resources
- Nov 5, 2020
Why IDFree
We offer you a superior tool to help enrich your/your clients' targeting in the transparent post-cookie advertising era: idfree.com.
Global Data Resources
- Oct 20, 2020
New UK Country Manager
With Imran Elahi as our strong new UK Country Manager, we'll invite more UK agencies & advertisers to use data ethical marketing technology.
Global Data Resources
- Sep 8, 2020
Data ethics on Gartner Hype Cycle
Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.
Global Data Resources
- Aug 24, 2020
Make your last cookies count
Your local GDR rep will be happy to discuss how you can take advantage of your cookie based campaigns for a little while longer.
Global Data Resources
- Mar 2, 2020
Times They Are A-Changin' in Post-cookie Advertising
Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.
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