Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.

In our modern world, the neighbourhood

we live in is a much stronger link to our consumption preferences than age or gender.

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Why Neighbourhoods Matter?

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    Turning To Trusted First-Party Data
    Global Data Resources
    • Dec 7, 2021
    News

    Turning To Trusted First-Party Data

    LinkedIn (800 million members) is leaving the third-party data dependency in favour of its own enormous base of trusted first-party data.
    Apple’s New Privacy Rules - No Fuzz
    Global Data Resources
    • Jun 4, 2021
    News

    Apple’s New Privacy Rules - No Fuzz

    With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.
    Data is not the enemy
    Global Data Resources
    • Mar 17, 2021
    News

    Data is not the enemy

    Data is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.
    Google Going IDFree?
    Global Data Resources
    • Mar 10, 2021
    GDR

    Google Going IDFree?

    Google has just announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the industry perspectives.
    Why IDFree
    Global Data Resources
    • Nov 5, 2020
    GDR

    Why IDFree

    We offer you a superior tool to help enrich your/your clients' targeting in the transparent post-cookie advertising era: idfree.com.
    New UK Country Manager
    Global Data Resources
    • Oct 20, 2020
    GDR

    New UK Country Manager

    With Imran Elahi as our strong new UK Country Manager, we'll invite more UK agencies & advertisers to use data ethical marketing technology.
    Data ethics on Gartner Hype Cycle
    Global Data Resources
    • Sep 8, 2020
    News

    Data ethics on Gartner Hype Cycle

    Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.
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    About GDR

    Global Data Resources (GDR) service the modern marketer with privacy-safe targeting software & data.

    GDR use offline census data and neighbourhood data to classify the full population in 35 major markets, covering +750 million people.

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