AI, streaming and new activation opportunities are reshaping advertising. But privacy, trust and performance still matter. Read the October edition of idfree insider and stay ahead of what's changing in advertising.

In our latest Smart Talk, GDR co-founder and COO Gunnar Kihl shares his perspective on what really matters in an increasingly automated advertising industry: understanding customers, building strong partnerships, and delivering real value.

The Trade Desk is poised to change the advertising landscape of the connected television (CTV) with its upcoming operating system, Ventura.

Meta's recent announcement of a new, less-personalized ad format in Europe presents a significant opportunity for ethical advertisers.

IDFree.com, our pioneering targeting tool, now unifies 13 European countries/425+ million Europeans under one seamless platform.