Smart Talk: AI Can Speed Up Advertising. Trust Still Makes It Work.
In our latest Smart Talk, GDR co-founder and COO Gunnar Kihl shares his perspective on what really matters in an increasingly automated advertising industry: understanding customers, building strong partnerships, and delivering real value.
With decades of experience across agencies, advertisers, publishers and technology partners, Gunnar has seen the industry reinvent itself more than once.
His message is clear: AI should solve real problems, not simply add another layer of technology.
AI is changing digital advertising at an incredible pace
As AI takes care of more research, reporting and preparation, the ability to listen, ask the right questions and understand the customer's actual needs becomes even more important.
The same applies to partnerships, says Gunnar.
He stresses that successful collaborations require more than a technical integration or a logo on a website. They need a shared business opportunity, complementary strengths and people who follow through.
A strong foundation for this next chapter
At GDR, we see AI as an opportunity to make audience intelligence more accessible and activation simpler.
Our years of investment in non-personal societal data and geo-intelligence provide a strong foundation for this next chapter.
The future belongs to companies that combine strong products, simplicity and meaningful collaboration.
Not necessarily those that talk the loudest about what's coming next.
As Gunnar puts it, technology will keep moving forward. Our job is to make sure the foundations are solid.
Curious about Gunnar's take on AI, sales, partnerships and the future of digital advertising?
Want to connect with Gunnar? Reach him at gunnar.kihl@globaldataresources.io.
GDR - We see patterns. Not people.
