idfree insider | Explore how AI, Chrome ownership, and platform shifts are redefining advertising. Insights from GDR's latest newsletter and white papers.

idfree insider | Let's dive into the new frontiers of marketing, led by a bold, intuitive approach that’s gaining traction fast: Vibe Marketing.

Is Vibe Marketing the next big leap for marketers everywhere? As AI does the work, you can focus on strategy, story, and emotional resonance. But! Vibe Marketing requires review, iteration, and human insight to ensure it truly connects.

By automating data analysis and making spatial tools more accessible, GeoAI allows brands and agencies to understand the "where" and the "why" of human behaviour, not just the "who."

As AI reshapes the web’s front door, we’re all facing the same question: How much control are we willing to give up for convenience?

Our latest newsletter highlights significant enhancements to Finnish data and audiences. Also, get lessons on why local marketing matters.

Ukrainian Spirit, Danish Excellence, AI Evolution! Join GDR and many others for GoWombat's Copenhagen Tech Frontiers Event on September 24th

Navigating the AI Frontier: Balancing Creativity and Control. Ericsson shares strategies behind their AI-based "Make It Memorable" campaign.

Market smarter: The Trade Desk launches Kokai – a new Media Buying Platform incorporating AI-powered media buying, better measurement & UX.

Google's AI search tool has the potential to disrupt the way we consume news & advertising - threatening news publishers relying on links.

We all hear the rumble of AI and the potential to change the adtech ecosystem. But is GDPR a stone in the AI shoe? Read more in newsletter.