top of page
Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
Download


GeoAI: Smarter Audiences, Sharper Insights
By automating data analysis and making spatial tools more accessible, GeoAI allows brands and agencies to understand the "where" and the "why" of human behaviour, not just the "who."

Global Data Resources
May 19


AI Browsers: Super-Assistant or Surveillance Sidekick?
As AI reshapes the web’s front door, we’re all facing the same question: How much control are we willing to give up for convenience?


idfree insider 🚀 Finland Levels Up - And So Should Your Local Marketing
Our latest newsletter highlights significant enhancements to Finnish data and audiences. Also, get lessons on why local marketing matters.

Global Data Resources
Mar 31


Ukrainian Spirit, Danish Excellence, AI Evolution: Event for Innovators!
Ukrainian Spirit, Danish Excellence, AI Evolution! Join GDR and many others for GoWombat's Copenhagen Tech Frontiers Event on September 24th

Global Data Resources
Sep 16, 2024


How Ericsson is Harnessing AI Innovation with Creativity and Control
Navigating the AI Frontier: Balancing Creativity and Control. Ericsson shares strategies behind their AI-based "Make It Memorable" campaign.

Global Data Resources
Aug 7, 2024


The Trade Desk Launches Kokai – a New Media Buying Platform
Market smarter: The Trade Desk launches Kokai – a new Media Buying Platform incorporating AI-powered media buying, better measurement & UX.

Global Data Resources
Jun 10, 2024


Is Google’s AI Search A Publisher's Traffic-Destroying Nightmare?
Google's AI search tool has the potential to disrupt the way we consume news & advertising - threatening news publishers relying on links.

Global Data Resources
Dec 15, 2023


IDFree Insider: Is GDPR a stone in the AI shoe?
We all hear the rumble of AI and the potential to change the adtech ecosystem. But is GDPR a stone in the AI shoe? Read more in newsletter.

Global Data Resources
Feb 24, 2023
bottom of page