As AI reshapes advertising, the buying journey is changing - and so is the role of audience intelligence. In our latest white paper, "Real Ad Dollars in AI", we explore what the shift from keyword auctions to conversational interfaces (ChatGPT Ads) means for the value of audience intelligence.

The latest edition of idfree insider is out. This time, we're excited about a Smart Talk interview with our CEO, Per K. Tandberg, who brings insight into where audience intelligence is heading and what he thinks matters next. Because the industry is changing...

The latest edition of idfree insider marks an important milestone for Global Data Resources. We're excited to introduce IDfree.ai, our new audience intelligence and activation platform designed for a privacy-first marketing world.

Why understanding audience behaviour matters more than identifying individuals. Explore privacy-first audience intelligence and the future of trusted advertising.

Danish advertising growth exceeded expectations in 2025 as brands shifted toward smarter, data-driven activation. GDR explores what’s driving the change - and why ID-free audience strategies matter next.

If you care about: privacy-safe performance • how data actually gets activated in-market • what’s changing before it becomes common practice, idfree insider is your newsletter. No hype. No tracking. Just patterns worth paying attention to.

Volkswagen once redesigned the Beetle: same charm, new purpose, modern engineering. That’s exactly where audience targeting in Germany is now. We’re excited to launch the updated 2025 Germany Audience List, now featuring nearly 400 privacy-safe segments.

Subscribe to our monthly newsletter and discover how GDR turns location signals into ethical, actionable insights. We talk privacy-first audience intelligence for modern marketers.