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idfree insider: The future of audience intelligence starts with better questions
- GDR
- 7 hours ago
- 2 min read
The latest edition of idfree insider is out today
This time, we’re talking about the future - and we start with a conversation with GDR's CEO, Per K. Tandberg, about where audience intelligence is heading and what he thinks matters next.
Because the industry is changing.
Advertising changed
Privacy has changed the rules.
Technology has changed what’s possible.
And audiences have become harder to understand through the old ways of thinking about targeting.
So perhaps it’s time to ask better questions. - like "Do we really need to know who people are to understand what matters to them?"
We don’t think so.
Understanding patterns
At GDR, we've believed that audience intelligence is about understanding patterns, context and behaviour - not identifying individuals - from day 1.
That means finding the signals that make an audience interesting without needing to know the person behind them.
In this edition, Per shares his perspective on that future and what he sees changing in the industry - and why he believes there is a real opportunity to make targeting both smarter and more privacy-conscious.
More than a newsletter
idfree insider is our way of sharing the ideas, developments and conversations that we find interesting - from audience intelligence and privacy to advertising, technology and the changing relationship between data and people.
No industry bingo. No generic predictions.
Just smart conversations and perspectives worth thinking about.
👉 Read the August newsletter here, or let your AI agent read it to you.
Let us know what you think; we listen.
GDR - We See Patterns. Not People.
