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Black Friday Audience: The Pulse of Q4 Performance
- GDR
- Oct 13
- 1 min read
Every year, Black Friday (November 28th) signals more than just a shopping event - it’s a full-scale audience phenomenon.
For marketers and SSPs navigating the cookieless landscape, GDR’s Black Friday segment offers a privacy-safe way to reach high-intent shoppers right when they’re most ready to act.
Who Are Black Friday Shoppers?
They’re younger to middle-aged adults, highly deal-driven and digitally influenced. They hunt discounts on electronics, apparel, and home goods, plan through social media, and often act on impulse once the right offer hits.
This audience isn’t defined by who they are, but by where and how they move in the real world. GDR’s geo-intelligence allows SSPs and their demand partners to activate these audiences with precision, all without cookies, IDs, or personal tracking.
Explore all eight of GDR’s Q4 audiences - including Black Friday - in the Adform Audience Marketplace, or please reach out to: gunnar.kihl@globaldataresources.io or goran@globaldataresources.io.
Why It Matters
As programmatic shifts toward privacy-first solutions, access to contextually and location-driven segments becomes a major advantage.
By integrating GDR’s Black Friday Audience within the Adform Audience Marketplace, you can:
Enhance campaign relevance without relying on personal data
Enable buyers to reach deal-seekers in real-world shopping zones
Offer future-proof monetisation opportunities for seasonal retail demand
Built for Scale and Principles
Black Friday drives massive spend and impression volume. With GDR’s ID-free data, that reach comes with integrity - ensuring compliance, transparency, and performance.
GDR - Where Performance Meets Principles
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