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The Pet Economy: Reaching Cat and Dog Owners
- GDR
- Oct 24
- 2 min read
We See Patterns, Not Paw Prints
More than half of Nordic households share life with a pet 🐶🐱 And they’re spending more than ever! From premium food and wellness to travel and insurance, pets have become part of the family economy.
But while pets are everywhere, cookies are not.
For brands and agencies, this means a need for new, ethical ways to reach pet owners who buy with heart, not habit.
Geo-Context Reveals Intent, Not Identity
The pet economy is booming and resilient. Consumers don’t “cut back” on family. But with cookies and IDs fading, geo-based segmentation has become the only scalable, compliant alternative.
GDR connects behaviour with place, giving marketers a privacy-first way to understand and reach pet owners, from city cats to suburban dogs, without crossing ethical lines.
When you understand where behaviours happen, you don’t need to know who they are!
Behind Every Paw Print Is a Pattern
Behind every paw print is a household. Behind every household is a pattern.
Dog owners tend to cluster in suburban areas with gardens and family homes.
Cat ownership peaks in compact, urban neighborhoods.
These lifestyle “fingerprints” are gold for marketers as they're entirely non-personal. That’s the beauty of location intelligence done right.
Seeing Pets Through Places, Not People
Our models blend geospatial, environmental, and socio-demographic signals to predict pet ownership likelihood. No cookies. No IDs.
Examples:
Green space and single-family homes → higher dog ownership
Urban density and single-person households → more cat owners
Local data (vets, pet shops, insurance) reinforces these signals
The result: privacy-safe audience maps that can be activated across major DSPs and SSPs, reaching "dog-dense" suburbs or "cat-heavy" city zones without a single ID.
The Segment Is Only Growing
As pet-owners is one of the fastest-growing consumer segments, you're very welcome to reach out to us all year. We're always updated with current data across Europe and beyond.
Prefer a PDF? Please download: Behind Every Paw Print Is a Pattern
Want a video? Have a look here.
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