To us at GDR, AI-powered search is changing how influence happens. Not eliminating it. We see patterns. Not people. And in an AI-shaped world, patterns matter more than clicks when we build for decisions made by humans, algorithms, or both.

In our October edition of idfree insider, we explore how pet ownership is shaping consumer behaviour and how marketers can reach this high-engagement audience without relying on cookies or IDs.

Discover how GDR’s geo-based audience data helps brands reach cat and dog owners without cookies. Explore behavioural insights, lifestyle patterns, and activation strategies in the fast-growing pet economy.