idfree insider: 🐾 We See Patterns, Not Paw Prints

The Pet Economy: Where Behaviours, Not IDs, Lead the Way

In our October edition of idfree insider, we explore how pet ownership is shaping consumer behaviour and how marketers can reach this high-engagement audience without relying on cookies or IDs.

🐶🐱 Pet Economy: We See Patterns, Not Paw Prints

The Pet Economy

At GDR, we see patterns, not personal data

Across the Nordics, more than half of households now have a pet. 🐶🐱

Even in cautious times, this segment continues to spend across food, wellness, travel, and insurance. This makes it one of the most resilient and emotionally driven audiences around.

By analysing factors like environment, housing type, and population density, our geo-contextual approach helps predict areas with a high likelihood of cat or dog ownership.

All while protecting consumer privacy.

Because when you understand where behaviours happen, you don’t need to know who they are.

In October's newsletter

• The Pet Economy: new insights on pet-owner targeting

• Apple Maps’ entry into advertising

• Early booking trends in Nordic travel

• Why Amazon is going beyond ads

Let’s Talk

Need help aligning your campaign targeting to pet owners who buy with heart, not habit? We’re here!

👉 Prefer a PDF? Please download: Behind Every Paw Print Is a Pattern 🐾

👉 Drop us a few keywords to start the conversation

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GDR - Where Performance Meets Principles

Reach us:

gunnar.kihl@globaldataresources.io & goran@globaldataresources.io

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