Old Spice’s new “Mom Song” campaign shows how nostalgia and cultural insight create powerful marketing. Instead of targeting individuals, brands can reach audiences by understanding where behaviours happen. Discover how geo-intelligence reveals audience hotspots - and why advertising with integrity means focusing on patterns, not people.

In our October edition of idfree insider, we explore how pet ownership is shaping consumer behaviour and how marketers can reach this high-engagement audience without relying on cookies or IDs.

Discover Sunweb’s Danish travel trends 2026 and how GDR’s IDfree Geo-Intelligence helps brands reach the right audiences ethically and effectively.