idfree insider: Solving the Global Consumer Puzzle 🧩
- Global Data Resources
- Apr 29
- 2 min read
At Global Data Resources (GDR), we believe in making global consumer understanding not just possible - but seamless. In our April issue of idfree insider, we explore how our solutions are helping marketers simplify complexity, act ethically, and stay resilient in a rapidly shifting digital landscape.
ICC by GDR: Global Consistency Meets Local Relevance
Navigating fragmented consumer data across markets often feels like solving a Rubik’s Cube blindfolded. That’s why so many of our clients are rediscovering the power of International Consumer Classifications (ICC).
ICC offers a globally consistent yet locally nuanced audience model that integrates effortlessly into your marketing platforms — from programmatic ad systems to CRM databases.
With partnerships with industry leaders like Kantar, Experian, and official statistics offices, our data quality remains unmatched in 19 major markets, including the US, UK, Germany, and Japan.
Ready to move from fragmented views to a unified global audience strategy? Check out our ICC overview.
Ethical Data Use in a Post-Cookie World
In a surprising twist, Google has paused its plan to eliminate third-party cookies. While this delay gives the industry breathing room, it doesn’t change a fundamental truth: Privacy is about ethics, not just compliance.
As GDR’s Chief Data Officer Ulrik Larsen puts it, “Just because data is available doesn’t mean it’s fair game.” Our commitment remains clear: empowering marketers with ID-free, insight-driven solutions that respect consumer boundaries while delivering powerful results.
SME TV Advertising: A New Frontier
TV is no longer just for the big players. Thanks to innovations like addressable TV advertising from our partners at RTL AdAlliance, small and medium-sized businesses can now target audiences with precision — bringing TV’s power and reach into the digital age.
Want more? Dive into our collaboration on smart demographics.
Retail Media’s Breakout Moment
Retail media is evolving from a niche play to a mainstream powerhouse. Adsquare highlights how retailers’ first-party data, combined with AI-driven automation, is unlocking new levels of omnichannel campaign success. Staying ahead means embracing measurement, attribution, and continuous innovation.
Reach Us Anytime
At GDR, we're proud to help you stay in control, no matter how the digital ecosystem shifts. Let's build a future where marketing is ethical, insight-driven, and truly global.
📩 Connect with our team to see how we can elevate your strategy today.
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