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International Consumer Classification (ICC)
Reach
Australia, Canada, Denmark, Finland, France, Germany, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Spain, Sweden, Switzerland, The UK, and USA.
Image of Model
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ICC BY GDR
International Consumer Classifications (ICC) is a globally consistent and locally relevant audience model, ideal for tailored campaign strategies.
GDR is the creator of ICC.
TWO-DIMENSIONAL OVERVIEW
We've built 12 highly actionable lifestyle segments, such as “Affluent Young Families” or “Less Affluent Retirees” for seamless integration across:
- Programmatic ad platforms
- Digital media channels
- CRM and DMP systems
AVAILABLE IN
Australia, Canada, Denmark, Finland, France, Germany, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Spain, Sweden, Switzerland, The UK, and USA.
We’ve mapped over 46 million neighbourhoods in 19 countries, using rich offline census and statistical data to power lifestyle-driven segmentation that is accurate, scalable, and ready for activation.