Did last year's iOS update put the final nail in the coffin of "get free content by paying with your personal data" as iPhone users were allowed/encouraged to exclude ad-tracking from Facebook, Instagram, Snapchat, Twitter, TikTok, etc.?
As a global marketing data partner, we help advertisers, agencies, and publishers conduct respectful and transparent audience targeting by relying on 100% data privacy throughout the advertising process.
Instead of tracking/buying private data for free content/service, we provide (standard or bespoke) data packages - ready to use as intelligent translations of deep consumer insight to current, multi-level audiences. Check it out!
Neighbourhoods. Not Individuals.
See, why we at GDR have never based our audience models on tracking private user behavior. In fact, we are privacy-first born in 2015 and have been optimizing program-matic advertising data with applied insight and analysis ever since.
Private Data Is No Longer A Currency
We simply leave individual data out of our models and dynamic algorithms.
The focus for us and our clients & partners is to build personalization by analyzing lifestyles and life phases - and then pinpoint the geographical neighbourhoods
(15 households minimum) where the biggest clusters of a unique audience live.
Without third-party measurement data to analyze how media budgets are performing, many advertisers are looking into the cookieless dark. We are here to bring back confidence in efficient digital advertising - with full respect for consumer data privacy.