IAB has launched the IAB Diligence Platform: A one-stop solution for third-party privacy due diligence for brands, agencies, adtech firms...

Chase Bank is entering the realm of targeted advertising by leveraging its customers' spending data to offer personalized deals.

Marketers must prioritize privacy in their practices vs. "holding their breath" for as long as they can collect 3rd-party cookie-based data.

With earlier messages to prepare the digital advertising industry, it now looks like Google will begin to ease out 3rd-party cookies in Q124

Did last year's iOS update put the final nail in the coffin of "get free content by paying with your personal data"?

It's disappointing to us that Google again postpones alternatives to tracking by third-party cookies. Nevertheless, Privacy Is Not Postponed

Unless you're Rianna, being late is risky. We can easily help you upgrade to non-intrusive targeting practices and a privacy-first strategy.

Your local GDR rep will be happy to discuss how you can take advantage of your cookie based campaigns for a little while longer.