Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.

In our modern world, the neighbourhood

we live in is a much stronger link to our consumption preferences than age or gender.

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Why Neighbourhoods Matter?

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    About GDR

    Global Data Resources (GDR) service the modern marketer with privacy-safe targeting software & data.

    GDR use offline census data and neighbourhood data to classify the full population in 35 major markets, covering +750 million people.

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