Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.

In our modern world, the neighbourhood

we live in is a much stronger link to our consumption preferences than age or gender.

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Why Neighbourhoods Matter?

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    Kantar TGI Audience Activation Is Prime ID-Free
    Global Data Resources
    • May 6
    PARTNERS

    Kantar TGI Audience Activation Is Prime ID-Free

    Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.
    Advertisers seek new data strategies
    Global Data Resources
    • Jun 30, 2021
    GDR

    Advertisers seek new data strategies

    Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.
    New Head of Growth - DACH Region
    Global Data Resources
    • May 5, 2021
    GDR

    New Head of Growth - DACH Region

    Welcome to Oliver Weiss; Our new Head of Growth for the DACH region, covering Germany, Austria, and Switzerland.
    Country Manager, Germany > Your New JOB ?
    Global Data Resources
    • Feb 12, 2021
    GDR

    Country Manager, Germany > Your New JOB ?

    We are looking for a person that can further build on our current success, and sell our IDFree solution as first mover in Germany.
    Germany on the Data Map
    Global Data Resources
    • Feb 10, 2021
    GDR

    Germany on the Data Map

    Reaching a new milestone, we have now added German audience data to our IDFree targeting platform: idfree.com
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    GDR provides transparent targeting without third-party cookies or IDs. We help brands, agencies, and publishers use non-intrusive targeting with audiences, either built by us or by using the ID-free omnichannel targeting tool idfree.com.

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