Volkswagen once redesigned the Beetle: same charm, new purpose, modern engineering. That’s exactly where audience targeting in Germany is now. We’re excited to launch the updated 2025 Germany Audience List, now featuring nearly 400 privacy-safe segments.

In a digital award show on March 7 at 05:30 PM, Kantar will present the 50 most valuable brands in Germany 2023. Join us by registering.

Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.

Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.

Welcome to Oliver Weiss; Our new Head of Growth for the DACH region, covering Germany, Austria, and Switzerland.

We are looking for a person that can further build on our current success, and sell our IDFree solution as first mover in Germany.

Reaching a new milestone, we have now added German audience data to our IDFree targeting platform: idfree.com