Enabling a Single Source of Truth
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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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The latest Adform white paper discuss why a single source of truth plays a pivotal role in establishing a holistic view of campaign data.
Global Data Resources
- May 12, 2020
Digital Dilemma Awareness
Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.
Global Data Resources
- Apr 17, 2020
Kantar Audiences live in Europe
Kantar is making audience segments - built with their world leading syndicated datasets - available in Europe.
Global Data Resources
- Apr 6, 2020
Whopper de la Quarantine
The magazine AdAge crowns a "Coronavirus campaign of the day", and the key insight is to reposition creatives/content with a Covid-19 twist.
Global Data Resources
- Mar 31, 2020
Advertising dos and don'ts during pandemic
A Kantar survey shows that consumers don't expect companies to stop all brand supportive advertising - but the line to tread is fine.
Global Data Resources
- Mar 2, 2020
Times They Are A-Changin' in Post-cookie Advertising
Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.
Global Data Resources
- Feb 10, 2020
New Privacy Leaders Emerge
"Technology companies must manage customer data the way their customers expect them to manage it." Privacy is business-critical.
Global Data Resources
- Jan 28, 2020
Happy Data Privacy Day!
Join us in celebrating Data Privacy Day: The international effort to encourage better protection of data and respect for privacy.
Global Data Resources
- Jan 21, 2020
Proximity/Location-Based Marketing is the new black!
Proximity and Location-Based Marketing is a hot topic as an alternative to the creepy tracking of consumers' private data.
Global Data Resources
- Jan 14, 2020
New ID-free recipe
When Kantar's global media experts publish their Media Trends & Predictions 2020, we listen.
Global Data Resources
- Dec 11, 2019
Yo ad industry! It’s time to innovate!
"People want privacy and relevant ads, and saying it’s got to be one or the other is just an excuse to not adapt."
Global Data Resources
- Nov 25, 2019
US lawmakers plan to regulate data privacy and facial recognition
GeekWire, the American technology news site, reports that Washington state legislators will push for new regulations governing data privacy.
Global Data Resources
- Nov 21, 2019
Big Up to digital and SoMe budgets
Digital PR and Social Media budgets continue to grow as confidence in the ability to measure the impact is at an all-time high.
Global Data Resources
- Nov 4, 2019
Smart homes to more than double by 2023
The latest estimates from Berg Insight sees a huge rise to over 140 million smart homes across Europe and North America in 2023.
Global Data Resources
- Oct 11, 2019
Top 10 Trends in Digital Commerce
Gartner place major importance on the fact that building a trusted customer relationship starts with protecting customer data privacy.
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