Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Harness the power of next-generation audience targeting with IDFree.com
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Build Powerful Multi-Layered Audiences: IDFree.com empowers you to construct highly targeted audience segments. Leverage pre-built segments from our trusted partners, create your own using our extensive data library, or collaborate with larger advertisers for maximum reach.
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Developed and Owned by Global Data Resources: Backed by GDR's expertise and innovation, IDFree.com provides a user-friendly platform for building and managing your targeting strategies.
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Seamless Activation with IDFree GO!: Streamline your workflow with IDFree GO! This integrated solution allows you to activate audiences built from Kantar Media research directly on leading Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), ad servers, and publisher platforms. All within just a few steps!
IDFree GO!
Provided in partnership with Kantar Media
and Nordic Data Resources.
Effortless Programmatic Activation with IDFree GO!
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Fast, Easy, and Secure: IDFree GO! simplifies the process of activating programmatic advertising campaigns. Leverage valuable consumer insights and analytics derived from Kantar Media's research data.
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Powered by Trusted Partnerships: This innovative solution is brought to you by a collaboration between IDFree, Kantar Media, and Nordic Data Resources, leveraging their combined expertise in data, research, and programmatic activation.
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Available in Nordic Markets: Currently, IDFree GO! empowers advertisers, agencies, and publishers across Denmark, Finland, Norway, and Sweden.