Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
Next-gen privacy-safe targeting
IDFree.com is a next-gen targeting tool with multi-layered audiences, built by our quality partners, by us, or by larger advertisers themselves.
IDFree.com is developed and owned by Global Data Resources.
IDFree GO! is our integrated activation of audiences built in Kantar TGI - push to DSPs, SSPs, ad servers, and publishers in just a few clicks!
The IDFree.com tool makes building and activating audiences as easy, fast, and privacy-safe as it should be!
Build unique audiences from research/insight in known & trusted data setups from our partners like Kantar, directly in IDFree.com, or buy them from GDR.