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Next-gen privacy-safe targeting is a next-gen targeting tool with multi-layered audiences, built by our quality partners, by us, or by larger advertisers themselves. is developed and owned by Global Data Resources.

IDFree GO! is our integrated activation of audiences built in Kantar TGI - push to DSPs, SSPs, ad servers, and publishers in just a few clicks!


The tool makes building and activating audiences as easy, fast, and privacy-safe as it should be!


Build unique audiences from research/insight in known & trusted data setups from our partners like Kantar, directly in, or buy them from GDR.

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