Big Up to digital and SoMe budgets
Updated: Mar 31
Digital PR and Social Media budgets continue to grow as confidence in the ability to measure the impact is at an all-time high, according to the PRCA 2019 Digital PR and Communications report.
The annual report by PRCA (the Public Relations and Communications Association in UK) pinpoints that 53 % of digital and social media budgets have increased over the last 12 months. Correspondingly 49 % expect budgets to increase in the next year, with only 2 % say their budgets will decrease.
"The data shows that agencies are looking for more education in augmented reality/virtual reality (32 per cent), voice/search apps (25 per cent), and chatbots (24 per cent)."
What Global Data Resources provides agencies, publishers and brands with is privacy safe demographic targeting data to reach audiences throughout all platforms: Including display, video, Facebook, Instagram, outdoor and addressable TV - as well as the hard-to-reach IOS/Safari/Firefox platforms.
Please feel free to get in touch with your local GDR representative to hear more!
Free download of Digital PR and Communications report
About the report
Ginger Research partnered with the PRCA to survey 408 agency and in-house PR professionals across business services, finance and banking, technology, telecoms, charities, NGOs, Government, and other sectors.