Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.

In our modern world, the neighbourhood

we live in is a much stronger link to our consumption preferences than age or gender.

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Why Neighbourhoods Matter?

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    Data ethics on Gartner Hype Cycle
    Global Data Resources
    • Sep 8, 2020
    NEWS

    Data ethics on Gartner Hype Cycle

    Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.
    Yo ad industry! It’s time to innovate!
    Global Data Resources
    • Dec 11, 2019
    NEWS

    Yo ad industry! It’s time to innovate!

    "People want privacy and relevant ads, and saying it’s got to be one or the other is just an excuse to not adapt."
    US lawmakers plan to regulate data privacy and facial recognition
    Global Data Resources
    • Nov 25, 2019
    NEWS

    US lawmakers plan to regulate data privacy and facial recognition

    GeekWire, the American technology news site, reports that Washington state legislators will push for new regulations governing data privacy.
    Big Up to digital and SoMe budgets
    Global Data Resources
    • Nov 21, 2019
    NEWS

    Big Up to digital and SoMe budgets

    Digital PR and Social Media budgets continue to grow as confidence in the ability to measure the impact is at an all-time high.
    Top 10 Trends in Digital Commerce
    Global Data Resources
    • Oct 11, 2019
    NEWS

    Top 10 Trends in Digital Commerce

    Gartner place major importance on the fact that building a trusted customer relationship starts with protecting customer data privacy.
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    About GDR

    Global Data Resources (GDR) serves the modern marketer with privacy-safe targeting software & data. GDR use offline census data and neighbourhood data to classify the full population in 35 major markets, covering +750 million people.

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