Top 10 Trends in Digital Commerce
Gartner place major importance on the fact that building a trusted customer relationship starts with protecting customer data privacy.
According to Gartner's Top 10 Trends in Digital Commerce customer analytics is a key enabling technology leading to superior customer experience, supporting personalized and unified experience. But also:
"Organizations need to keep the balance between getting more than enough customer data and enough data to deliver a good customer experience without crossing the privacy line."
On the Gartner radar is trust and privacy which is becoming more important due to the increasing focus on customer data and analytics - as well as more privacy laws.
Top 10 Trends in Digital Commerce by Gartner
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