Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.

In our modern world, the neighbourhood

we live in is a much stronger link to our consumption preferences than age or gender.

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Why Neighbourhoods Matter?

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    Kantar Audiences live in Europe
    Global Data Resources
    • Apr 17, 2020
    NEWS

    Kantar Audiences live in Europe

    Kantar is making audience segments - built with their world leading syndicated datasets - available in Europe.
    Big Up to digital and SoMe budgets
    Global Data Resources
    • Nov 21, 2019
    NEWS

    Big Up to digital and SoMe budgets

    Digital PR and Social Media budgets continue to grow as confidence in the ability to measure the impact is at an all-time high.
    Smart homes to more than double by 2023
    Global Data Resources
    • Nov 4, 2019
    NEWS

    Smart homes to more than double by 2023

    The latest estimates from Berg Insight sees a huge rise to over 140 million smart homes across Europe and North America in 2023.
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    About GDR

    Global Data Resources (GDR) serves the modern marketer with privacy-safe targeting software & data. GDR use offline census data and neighbourhood data to classify the full population in 35 major markets, covering +750 million people.

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