How To Win In A Digital World? Kantar reveals the most creative and effective ads from 2022. Judged by consumers.

Audience Alliance is a new Nordic collaboration that solves publishers' challenges in order to fully work with first-party cookies/data.

Kantar can help you make the most of your visit to Cannes Lions 2023 in June. Join talks & exceptional networking with global advertisers.

A new survey pinpoints that consumers want and expect personalized (ad) experiences without giving access to their personal data.

We talk about seeing the contours of our valuable partnership with Kantar and NDR as more marketers want to know more about IDFree GO!

The next-generation consumers challenge core marketing beliefs of creating demographic target groups from trends and narrow historic data.

It's disappointing to us that Google again postpones alternatives to tracking by third-party cookies. Nevertheless, Privacy Is Not Postponed

Unless you're Rianna, being late is risky. We can easily help you upgrade to non-intrusive targeting practices and a privacy-first strategy.

We see similarities between micro-communities and our data unit "neighbourhoods" as an intelligent alternative to 3rd-party cookie snooping.

LinkedIn (800 million members) is leaving the third-party data dependency in favour of its own enormous base of trusted first-party data.

Neuroscience research - measuring the conscious & subconscious mind - proves that it is worth it to invest in DOOH to drive greater results.

Now, you can see and tweak the campaign reach in Google Maps as well as share audiences with users across several accounts.

Rihanna shows us how inclusive marketing can create a universe of loyal consumers and brand ambassadors.

Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.

With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.

GWI documents the major consumer trends for 2021, and points to "Local" being a key factor in reaching your audience.

Data is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.

Google has just announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the industry perspectives.

Kantar: "Ecommerce has been accelerating for years, but 2020 shows that all brands need a smart omnichannel approach."

Kantar has identified 10 trends that will impact media and communications in 2021.