Earth Day 2025's focus on the transition to clean energy resonates deeply with the very foundation of our work: clean data.

Discover the 10 key marketing trends shaping 2025. From the rise of total video to the power of generative AI, stay ahead of the curve!

InsightOne recently unveiled the 6th generation of its Mosaic™ tool for Norway, reaching a significant milestone in precision targeting.

The next-generation consumers challenge core marketing beliefs of creating demographic target groups from trends and narrow historic data.

Kantar talks about how valuable our partnership is to understanding and reaching audiences without collecting any private data.

Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?

Data is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.