We help our clients and partners translate consumer research into online target groups – without cookies and 100% privacy-safe.

Kantar talks about how valuable our partnership is to understanding and reaching audiences without collecting any private data.

Global adtech leader The Trade Desk enter into a new partnership with Global Data Resources to ensure access to privacy-safe consumer data.

It's disappointing to us that Google again postpones alternatives to tracking by third-party cookies. Nevertheless, Privacy Is Not Postponed

Authentic brand communication is built on understanding your audience by socio-demographic characteristics, not individual differences.

We’re thrilled to partner with Smart and provide the Nordic marketers with efficient and non-intrusive reach of multi-level audiences.

Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.

Keep an eye on the idfree.com newsletter! Next no. will unfold that a global adtech leader enters the Nordic countries with IDFree data.

Unless you're Rianna, being late is risky. We can easily help you upgrade to non-intrusive targeting practices and a privacy-first strategy.

We are truly happy and proud to announce that smartclip - one of the world's largest video SSPs - have chosen to partner with idfree.com.

Built on idfree.com, smartclip launch "smart Audiences": The next generation non-intrusive targeting with multi-layered target groups.

We see similarities between micro-communities and our data unit "neighbourhoods" as an intelligent alternative to 3rd-party cookie snooping.

Today, brand trust can evaporate faster than you can say "shitstorm" if the brand strategy is not based on privacy-first models and data.

It is the season of greetings, and we enjoy the chance to send you our warm wishes for a lovely time of the year.

LinkedIn (800 million members) is leaving the third-party data dependency in favour of its own enormous base of trusted first-party data.

"You are 3 clicks away from a detailed profile of your best customers" is the title of the IDFree Insider #9 newsletter. Check it out!

What makes GDR data unique and what are our data expectations for 2022? In a new Q&A with our data-partner Eyeota, we say "further privacy".

Neuroscience research - measuring the conscious & subconscious mind - proves that it is worth it to invest in DOOH to drive greater results.

Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?

We are academics & developers. We know stuff. And we are on the lookout for relevant opportunities to talk with modern marketers globally.