LinkedIn (800 million members) is leaving the third-party data dependency in favour of its own enormous base of trusted first-party data.

"You are 3 clicks away from a detailed profile of your best customers" is the title of the IDFree Insider #9 newsletter. Check it out!

What makes GDR data unique and what are our data expectations for 2022? In a new Q&A with our data-partner Eyeota, we say "further privacy".

Neuroscience research - measuring the conscious & subconscious mind - proves that it is worth it to invest in DOOH to drive greater results.

Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?

We are academics & developers. We know stuff. And we are on the lookout for relevant opportunities to talk with modern marketers globally.

Now, you can see and tweak the campaign reach in Google Maps as well as share audiences with users across several accounts.

Rihanna shows us how inclusive marketing can create a universe of loyal consumers and brand ambassadors.

Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.

In an annual Kantar survey, thousands of marketing leaders share their perspectives on today's challenges and trends.

With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.

Hear why Mindshare Norway look to IDFree as one of their post-cookie targeting tools.

Welcome to Oliver Weiss; Our new Head of Growth for the DACH region, covering Germany, Austria, and Switzerland.

Xandr - one of the world's leading programmatic platforms for all media types - is new integrated activation platform on idfree.com.

GWI documents the major consumer trends for 2021, and points to "Local" being a key factor in reaching your audience.

Data is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.

Google has just announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the industry perspectives.

Bienvenido a España! We are excited to announce that we are now opening our omnichannel targeting platform to Spanish marketers!

Using data partners and providers that respect the user’s privacy is another trend that will strengthen in 2021, says GDR Dir. in Eyeota Q&A

We are looking for a person that can further build on our current success, and sell our IDFree solution as first mover in Germany.