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GDR
We offer innovative data analysis, privacy-preserving technologies, and geo-based audience data.


Speaking Opportunities: Sign Us Up
We are academics & developers. We know stuff. And we are on the lookout for relevant opportunities to talk with modern marketers globally.

GDR
Sep 15, 2021


Advertisers seek new data strategies
Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.

GDR
Jun 30, 2021


Client Insight by Mindshare
Hear why Mindshare Norway look to IDFree as one of their post-cookie targeting tools.

GDR
May 18, 2021


New Head of Growth - DACH Region
Welcome to Oliver Weiss; Our new Head of Growth for the DACH region, covering Germany, Austria, and Switzerland.

GDR
May 5, 2021


Google Going IDFree?
Google has just announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the industry perspectives.

GDR
Mar 10, 2021


Spain joins our privacy safe targeting world
Bienvenido a España! We are excited to announce that we are now opening our omnichannel targeting platform to Spanish marketers!

GDR
Mar 4, 2021


Data opportunities 2021 Q&A
Using data partners and providers that respect the user’s privacy is another trend that will strengthen in 2021, says GDR Dir. in Eyeota Q&A

GDR
Feb 22, 2021


Country Manager, Germany > Your New JOB ?
We are looking for a person that can further build on our current success, and sell our IDFree solution as first mover in Germany.

GDR
Feb 12, 2021


Germany on the Data Map
Reaching a new milestone, we have now added German audience data to our IDFree targeting platform: idfree.com

GDR
Feb 10, 2021


Modern Marketing Milestone
idfree.com: Welcome to online omnichannel targeting for the modern marketer - and their agency!

GDR
Dec 16, 2020


Why IDFree
We offer you a superior tool to help enrich your/your clients' targeting in the transparent post-cookie advertising era: idfree.com.

GDR
Nov 5, 2020


New UK Country Manager
With Imran Elahi as our strong new UK Country Manager, we'll invite more UK agencies & advertisers to use data ethical marketing technology.

GDR
Oct 20, 2020


Great opportunity: Work with us!
We're growing globally, and now's the time to find our UK Country Manager. Have a look at the full job description on LinkedIn.

GDR
Sep 7, 2020


Make your last cookies count
Your local GDR rep will be happy to discuss how you can take advantage of your cookie based campaigns for a little while longer.

GDR
Aug 24, 2020


Join us in the new marketing world
Hard working people are close to opening the gates to our new ID-Free targeting portal. You can sign up for free access when live: idfree.io

GDR
Jun 10, 2020


Coronavirus: Shift in viewing behaviours
Like Kantar we are committed to helping our clients better understand the changing viewing behaviours during the Coronavirus pandemic.

GDR
Mar 24, 2020


Business as almost usual
Working from home, we are live on all channels, and please do not hesitate to get in touch with us.

GDR
Mar 13, 2020


Behind the Ad Tech veil
We have read the Adform white paper "The Seven Sins of Ad Tech", and we nodded our heads in agreement on every page.

GDR
Mar 11, 2020


What is wrong with micro-targeting?
Microtargeting is the process of combining multiple audience to target a very specific and precise target group. GDR address it.

GDR
Sep 23, 2019


Why neighborhoods matter
At GDR we do not deal with individual data. Our key unit is neighborhoods. Read about why this method provides precision, privacy and reach.

GDR
Sep 9, 2019
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