We help our clients and partners translate consumer research into online target groups – without cookies and 100% privacy-safe.

It is the season of greetings, and we enjoy the chance to send you our warm wishes for a lovely time of the year.

What makes GDR data unique and what are our data expectations for 2022? In a new Q&A with our data-partner Eyeota, we say "further privacy".

Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?

We are academics & developers. We know stuff. And we are on the lookout for relevant opportunities to talk with modern marketers globally.

Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.

Hear why Mindshare Norway look to IDFree as one of their post-cookie targeting tools.

Welcome to Oliver Weiss; Our new Head of Growth for the DACH region, covering Germany, Austria, and Switzerland.

Google has just announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the industry perspectives.

Bienvenido a España! We are excited to announce that we are now opening our omnichannel targeting platform to Spanish marketers!

Using data partners and providers that respect the user’s privacy is another trend that will strengthen in 2021, says GDR Dir. in Eyeota Q&A

We are looking for a person that can further build on our current success, and sell our IDFree solution as first mover in Germany.

Reaching a new milestone, we have now added German audience data to our IDFree targeting platform: idfree.com

idfree.com: Welcome to online omnichannel targeting for the modern marketer - and their agency!

We offer you a superior tool to help enrich your/your clients' targeting in the transparent post-cookie advertising era: idfree.com.

With Imran Elahi as our strong new UK Country Manager, we'll invite more UK agencies & advertisers to use data ethical marketing technology.

We're growing globally, and now's the time to find our UK Country Manager. Have a look at the full job description on LinkedIn.

Your local GDR rep will be happy to discuss how you can take advantage of your cookie based campaigns for a little while longer.

Hard working people are close to opening the gates to our new ID-Free targeting portal. You can sign up for free access when live: idfree.io

Like Kantar we are committed to helping our clients better understand the changing viewing behaviours during the Coronavirus pandemic.