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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Germany on the Data Map
Reaching a new milestone, we have now added German audience data to our IDFree targeting platform: idfree.com

Global Data Resources
Feb 10, 2021


Snapchat: Yet another platform integrated
We're happy to officially publish that Snapchat is yet another integrated platform on idfree.com.

Global Data Resources
Dec 18, 2020


Modern Marketing Milestone
idfree.com: Welcome to online omnichannel targeting for the modern marketer - and their agency!

Global Data Resources
Dec 16, 2020


The rise and rise of omnichannel shopping
Kantar: "Ecommerce has been accelerating for years, but 2020 shows that all brands need a smart omnichannel approach."

Global Data Resources
Dec 15, 2020


Experian partners with Women in Data for WiD Week 2020
Experian is official partner of the very first virtual WiD Week, UK's largest women data professional event and network.

Global Data Resources
Nov 25, 2020


Media Trends 2021
Kantar has identified 10 trends that will impact media and communications in 2021.

Global Data Resources
Nov 19, 2020


Why IDFree
We offer you a superior tool to help enrich your/your clients' targeting in the transparent post-cookie advertising era: idfree.com.

Global Data Resources
Nov 5, 2020


New UK Country Manager
With Imran Elahi as our strong new UK Country Manager, we'll invite more UK agencies & advertisers to use data ethical marketing technology.

Global Data Resources
Oct 20, 2020


Data ethics on Gartner Hype Cycle
Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.

Global Data Resources
Sep 8, 2020


Great opportunity: Work with us!
We're growing globally, and now's the time to find our UK Country Manager. Have a look at the full job description on LinkedIn.

Global Data Resources
Sep 7, 2020


Make your last cookies count
Your local GDR rep will be happy to discuss how you can take advantage of your cookie based campaigns for a little while longer.

Global Data Resources
Aug 24, 2020


Data, let's talk about it
InsightOne - our transparent and reliant data partner - invites you to a Data for Breakfast Seminar.

Global Data Resources
Aug 14, 2020


Creepy-free IP targeting
IP targeting is a non-creepy technology, and is one of the most intelligent alternatives to snooping into personal user data.

Global Data Resources
Aug 5, 2020


Shaping the Future of Digital Advertising
With our new ID-free targeting tool we have the solution that helps shape the future of digital advertising without cookies. Try it out!

Global Data Resources
Jul 20, 2020


Gartner says CMOs remain Upbeat
Gartner's Annual CMO Spend Survey Research 2020 indicates that CMOs are confident that the negative impacts of COVID-19 will be short-lived.

Global Data Resources
Jul 15, 2020


Enabling a Single Source of Truth
The latest Adform white paper discuss why a single source of truth plays a pivotal role in establishing a holistic view of campaign data.

Global Data Resources
Jun 15, 2020


Join us in the new marketing world
Hard working people are close to opening the gates to our new ID-Free targeting portal. You can sign up for free access when live: idfree.io

Global Data Resources
Jun 10, 2020


Digital Dilemma Awareness
Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.

Global Data Resources
May 12, 2020


Kantar Audiences live in Europe
Kantar is making audience segments - built with their world leading syndicated datasets - available in Europe.

Global Data Resources
Apr 17, 2020


Whopper de la Quarantine
The magazine AdAge crowns a "Coronavirus campaign of the day", and the key insight is to reposition creatives/content with a Covid-19 twist.

Global Data Resources
Apr 6, 2020
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