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Convenience Is Key: New IDFree Features
Now, you can see and tweak the campaign reach in Google Maps as well as share audiences with users across several accounts.

GDR
Sep 7, 2021


Is Rihanna teaching us Inclusive Targeting?
Rihanna shows us how inclusive marketing can create a universe of loyal consumers and brand ambassadors.

GDR
Aug 13, 2021


Advertisers seek new data strategies
Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.

GDR
Jun 30, 2021


Help Identify Global Marketers' World
In an annual Kantar survey, thousands of marketing leaders share their perspectives on today's challenges and trends.

GDR
Jun 22, 2021


Apple’s New Privacy Rules - No Fuzz
With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.

GDR
Jun 4, 2021


Client Insight by Mindshare
Hear why Mindshare Norway look to IDFree as one of their post-cookie targeting tools.

GDR
May 18, 2021


New Head of Growth - DACH Region
Welcome to Oliver Weiss; Our new Head of Growth for the DACH region, covering Germany, Austria, and Switzerland.

GDR
May 5, 2021


Xandr activation on idfree.com
Xandr - one of the world's leading programmatic platforms for all media types - is new integrated activation platform on idfree.com.

GDR
Apr 22, 2021


2021 Consumer Trends: Walk the Talk
GWI documents the major consumer trends for 2021, and points to "Local" being a key factor in reaching your audience.

GDR
Apr 6, 2021


Data is not the enemy
Data is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.

GDR
Mar 17, 2021


Google Going IDFree?
Google has just announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the industry perspectives.

GDR
Mar 10, 2021


Spain joins our privacy safe targeting world
Bienvenido a España! We are excited to announce that we are now opening our omnichannel targeting platform to Spanish marketers!

GDR
Mar 4, 2021


Data opportunities 2021 Q&A
Using data partners and providers that respect the user’s privacy is another trend that will strengthen in 2021, says GDR Dir. in Eyeota Q&A

GDR
Feb 22, 2021


Country Manager, Germany > Your New JOB ?
We are looking for a person that can further build on our current success, and sell our IDFree solution as first mover in Germany.

GDR
Feb 12, 2021


Germany on the Data Map
Reaching a new milestone, we have now added German audience data to our IDFree targeting platform: idfree.com

GDR
Feb 10, 2021


Snapchat: Yet another platform integrated
We're happy to officially publish that Snapchat is yet another integrated platform on idfree.com.

GDR
Dec 18, 2020


Modern Marketing Milestone
idfree.com: Welcome to online omnichannel targeting for the modern marketer - and their agency!

GDR
Dec 16, 2020


The rise and rise of omnichannel shopping
Kantar: "Ecommerce has been accelerating for years, but 2020 shows that all brands need a smart omnichannel approach."

GDR
Dec 15, 2020


Experian partners with Women in Data for WiD Week 2020
Experian is official partner of the very first virtual WiD Week, UK's largest women data professional event and network.

GDR
Nov 25, 2020


Media Trends 2021
Kantar has identified 10 trends that will impact media and communications in 2021.

GDR
Nov 19, 2020
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