Our partner Eyeota, a Dun & Bradstreet company invited us to join them for a Q&A 2.0 session in its acknowledged "Audience Data Sessions".

Snapchat is back for real for real! 397M daily active users and improved ad performance are behind the surge of advertisers on the app.

One of Sweden's top media groups now offers its advertisers Mosaic™ lifestyle-based segmentation with 100% respect for data privacy.

Finland's leading commercial TV broadcasting company MTV Oy now offers advertisers new targeting opportunities in partnership with GDR.

The May issue of IDFree Insider is out celebrating a massive update of over 2000 audiences in the Nordics. Read all about it!

With earlier messages to prepare the digital advertising industry, it now looks like Google will begin to ease out 3rd-party cookies in Q124

How To Win In A Digital World? Kantar reveals the most creative and effective ads from 2022. Judged by consumers.

Audience Alliance is a new Nordic collaboration that solves publishers' challenges in order to fully work with first-party cookies/data.

Kantar can help you make the most of your visit to Cannes Lions 2023 in June. Join talks & exceptional networking with global advertisers.

In the March issue of IDFree Insider, we salute one of our development team's most stable partners: Go Wombat in Ukraine.

A new survey pinpoints that consumers want and expect personalized (ad) experiences without giving access to their personal data.

We all hear the rumble of AI and the potential to change the adtech ecosystem. But is GDPR a stone in the AI shoe? Read more in newsletter.

In a digital award show on March 7 at 05:30 PM, Kantar will present the 50 most valuable brands in Germany 2023. Join us by registering.

We talk about seeing the contours of our valuable partnership with Kantar and NDR as more marketers want to know more about IDFree GO!

IDFree GO! changes everything you know about activation by delivering your audience in a few minutes through our self-service integration.

The December issue of IDFree Insider is out. Happy Holidays! to all of our treasured clients, partners, and friends of the house.

IDFree GO! is your solution to activating audiences, built on insight from known & trusted sources, on multiple channels in minutes!

Did last year's iOS update put the final nail in the coffin of "get free content by paying with your personal data"?

We are very excited to take part in weaving together audience insight and technology to allow DOOH ads to reach the right moving audiences.

The next-generation consumers challenge core marketing beliefs of creating demographic target groups from trends and narrow historic data.