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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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IDFree GO! When Activation Is A Cup Of Coffee Away
IDFree GO! changes everything you know about activation by delivering your audience in a few minutes through our self-service integration.

Global Data Resources
Jan 17, 2023


It's beginning to look a lot like Christmas 🎄
The December issue of IDFree Insider is out. Happy Holidays! to all of our treasured clients, partners, and friends of the house.

Global Data Resources
Dec 20, 2022


Here Comes IDFree GO!
IDFree GO! is your solution to activating audiences, built on insight from known & trusted sources, on multiple channels in minutes!

Global Data Resources
Nov 30, 2022


"How would you like to pay?"
Did last year's iOS update put the final nail in the coffin of "get free content by paying with your personal data"?

Global Data Resources
Nov 17, 2022


Doors Open for DOOH
We are very excited to take part in weaving together audience insight and technology to allow DOOH ads to reach the right moving audiences.

Global Data Resources
Oct 28, 2022


Next-Gen Consumers Are Hard To Pin Down By Choice
The next-generation consumers challenge core marketing beliefs of creating demographic target groups from trends and narrow historic data.

Global Data Resources
Oct 10, 2022


Translate Research into online Target Groups
We help our clients and partners translate consumer research into online target groups – without cookies and 100% privacy-safe.

Global Data Resources
Sep 26, 2022


Innovation With Industry Giant Kantar
Kantar talks about how valuable our partnership is to understanding and reaching audiences without collecting any private data.

Global Data Resources
Sep 9, 2022


New Partnership Walk The Privacy-First Talk
Global adtech leader The Trade Desk enter into a new partnership with Global Data Resources to ensure access to privacy-safe consumer data.

Global Data Resources
Aug 26, 2022


Privacy Is Not Postponed
It's disappointing to us that Google again postpones alternatives to tracking by third-party cookies. Nevertheless, Privacy Is Not Postponed

Global Data Resources
Aug 8, 2022


Consumers Push for Privacy-Safe Personalization
Authentic brand communication is built on understanding your audience by socio-demographic characteristics, not individual differences.

Global Data Resources
Jun 21, 2022


Smart & GDR bring Next-Gen Privacy-Safe Targeting to The Nordics
We’re thrilled to partner with Smart and provide the Nordic marketers with efficient and non-intrusive reach of multi-level audiences.

Global Data Resources
May 25, 2022


Kantar TGI Audience Activation Is Prime ID-Free
Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.

Global Data Resources
May 6, 2022


Coming: Global Adtech Leader Goes IDFree
Keep an eye on the idfree.com newsletter! Next no. will unfold that a global adtech leader enters the Nordic countries with IDFree data.

Global Data Resources
Apr 29, 2022


Privacy: Fashionably Late Is Still Late
Unless you're Rianna, being late is risky. We can easily help you upgrade to non-intrusive targeting practices and a privacy-first strategy.

Global Data Resources
Apr 8, 2022


One of the world’s largest video SSPs is going ID-Free
We are truly happy and proud to announce that smartclip - one of the world's largest video SSPs - have chosen to partner with idfree.com.

Global Data Resources
Mar 25, 2022


smartclip Builds Privacy-Safe Solution Upon idfree.com
Built on idfree.com, smartclip launch "smart Audiences": The next generation non-intrusive targeting with multi-layered target groups.

Global Data Resources
Feb 9, 2022


Micro-Communities: A Route To Reaching Customers?
We see similarities between micro-communities and our data unit "neighbourhoods" as an intelligent alternative to 3rd-party cookie snooping.

Global Data Resources
Jan 25, 2022


The data strategy behind brand trust
Today, brand trust can evaporate faster than you can say "shitstorm" if the brand strategy is not based on privacy-first models and data.

Global Data Resources
Jan 13, 2022


Season greetings to you and yours!
It is the season of greetings, and we enjoy the chance to send you our warm wishes for a lovely time of the year.

Global Data Resources
Dec 17, 2021
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