Google's AI search tool has the potential to disrupt the way we consume news & advertising - threatening news publishers relying on links.

Dig into the IDFree Insider newsletter to hear how to use data as a strategic asset to drive informed decisions & fuel innovative campaigns.

Adform and Nordic Data Resources have teamed up to offer four exclusive shopper audiences for Q4 campaigns across the Nordic region.

Halloween decorating is a great example of how we cluster together with people who share similar life phases and lifestyles.

Talk to our Transition Team when you leave third-party cookie snooping behind and rely on safe & relevant reach by consumer research data.

Lifestyles are not just buzzwords. They are real and living manifestations of our choices, dreams, and constraints. New newsletter is out!

Marketers must prioritize privacy in their practices vs. "holding their breath" for as long as they can collect 3rd-party cookie-based data.

Our partner Eyeota, a Dun & Bradstreet company invited us to join them for a Q&A 2.0 session in its acknowledged "Audience Data Sessions".

Snapchat is back for real for real! 397M daily active users and improved ad performance are behind the surge of advertisers on the app.

One of Sweden's top media groups now offers its advertisers Mosaic™ lifestyle-based segmentation with 100% respect for data privacy.

Finland's leading commercial TV broadcasting company MTV Oy now offers advertisers new targeting opportunities in partnership with GDR.

The May issue of IDFree Insider is out celebrating a massive update of over 2000 audiences in the Nordics. Read all about it!

With earlier messages to prepare the digital advertising industry, it now looks like Google will begin to ease out 3rd-party cookies in Q124

How To Win In A Digital World? Kantar reveals the most creative and effective ads from 2022. Judged by consumers.

Audience Alliance is a new Nordic collaboration that solves publishers' challenges in order to fully work with first-party cookies/data.

Kantar can help you make the most of your visit to Cannes Lions 2023 in June. Join talks & exceptional networking with global advertisers.

In the March issue of IDFree Insider, we salute one of our development team's most stable partners: Go Wombat in Ukraine.

A new survey pinpoints that consumers want and expect personalized (ad) experiences without giving access to their personal data.

We all hear the rumble of AI and the potential to change the adtech ecosystem. But is GDPR a stone in the AI shoe? Read more in newsletter.

In a digital award show on March 7 at 05:30 PM, Kantar will present the 50 most valuable brands in Germany 2023. Join us by registering.