Geo-demographic segmentation is quietly transforming marketing! Download our insightful white paper "Birds of a Feather Flock Together".

Market smarter: The Trade Desk launches Kokai – a new Media Buying Platform incorporating AI-powered media buying, better measurement & UX.

Summer marketing? Unlock privacy-focused audience insights with geo-demographics. Free resources & ethical marketing tips in our newsletter.

Check out the newsletter to learn more about how IDFree.com can help you unlock the power of privacy-safe advertising across Europe!

We've just released a new white paper titled "Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising".

Trailing only behind mobile devices, the U.S. digital ad spend on CTV is projected to reach 10% by 2024, highlighting its growing importance

IDFree.com, our pioneering targeting tool, now unifies 13 European countries/425+ million Europeans under one seamless platform.

Chase Bank is entering the realm of targeted advertising by leveraging its customers' spending data to offer personalized deals.

InsightOne recently unveiled the 6th generation of its Mosaic™ tool for Norway, reaching a significant milestone in precision targeting.

The introduction of IDFree technology by GDR marks a huge advancement in RTL AdAlliance's ability to offer "Smart Demographics".

Try moving beyond the binary audience classification as relevant or irrelevant and use data-driven deadspots to maximize reach & results.

IDFree Insider: TV4 has chosen Nordic Data Resources to provide geo-based lifestyle data to enrich its existing viewer data.

Moving away from cookies is a major shift but also an opportunity for the marketing industry to become more transparent and accountable.

Google's AI search tool has the potential to disrupt the way we consume news & advertising - threatening news publishers relying on links.

Dig into the IDFree Insider newsletter to hear how to use data as a strategic asset to drive informed decisions & fuel innovative campaigns.

Adform and Nordic Data Resources have teamed up to offer four exclusive shopper audiences for Q4 campaigns across the Nordic region.

Halloween decorating is a great example of how we cluster together with people who share similar life phases and lifestyles.

Talk to our Transition Team when you leave third-party cookie snooping behind and rely on safe & relevant reach by consumer research data.

Lifestyles are not just buzzwords. They are real and living manifestations of our choices, dreams, and constraints. New newsletter is out!

Marketers must prioritize privacy in their practices vs. "holding their breath" for as long as they can collect 3rd-party cookie-based data.