Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.

"People want privacy and relevant ads, and saying it’s got to be one or the other is just an excuse to not adapt."

GeekWire, the American technology news site, reports that Washington state legislators will push for new regulations governing data privacy.

Digital PR and Social Media budgets continue to grow as confidence in the ability to measure the impact is at an all-time high.

Gartner place major importance on the fact that building a trusted customer relationship starts with protecting customer data privacy.