Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.

In our modern world, the neighbourhood

we live in is a much stronger link to our consumption preferences than age or gender.

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Why Neighbourhoods Matter?

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    Global Data Resources
    • Nov 5, 2020
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    We offer you a superior tool to help enrich your/your clients' targeting in the transparent post-cookie advertising era: idfree.com.
    Gartner says CMOs remain Upbeat
    Global Data Resources
    • Jul 15, 2020
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    Gartner says CMOs remain Upbeat

    Gartner's Annual CMO Spend Survey Research 2020 indicates that CMOs are confident that the negative impacts of COVID-19 will be short-lived.
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    Enabling a Single Source of Truth

    The latest Adform white paper discuss why a single source of truth plays a pivotal role in establishing a holistic view of campaign data.
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    About GDR

    Global Data Resources (GDR) serves the modern marketer with privacy-safe targeting software & data. GDR use offline census data and neighbourhood data to classify the full population in 35 major markets, covering +750 million people.

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