We've just released a new white paper titled "Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising".

Trailing only behind mobile devices, the U.S. digital ad spend on CTV is projected to reach 10% by 2024, highlighting its growing importance

IDFree.com, our pioneering targeting tool, now unifies 13 European countries/425+ million Europeans under one seamless platform.

Chase Bank is entering the realm of targeted advertising by leveraging its customers' spending data to offer personalized deals.

The introduction of IDFree technology by GDR marks a huge advancement in RTL AdAlliance's ability to offer "Smart Demographics".

IDFree Insider: TV4 has chosen Nordic Data Resources to provide geo-based lifestyle data to enrich its existing viewer data.

Moving away from cookies is a major shift but also an opportunity for the marketing industry to become more transparent and accountable.

Google's AI search tool has the potential to disrupt the way we consume news & advertising - threatening news publishers relying on links.

Talk to our Transition Team when you leave third-party cookie snooping behind and rely on safe & relevant reach by consumer research data.

Lifestyles are not just buzzwords. They are real and living manifestations of our choices, dreams, and constraints. New newsletter is out!

Marketers must prioritize privacy in their practices vs. "holding their breath" for as long as they can collect 3rd-party cookie-based data.

Snapchat is back for real for real! 397M daily active users and improved ad performance are behind the surge of advertisers on the app.

One of Sweden's top media groups now offers its advertisers Mosaic™ lifestyle-based segmentation with 100% respect for data privacy.

Finland's leading commercial TV broadcasting company MTV Oy now offers advertisers new targeting opportunities in partnership with GDR.

The May issue of IDFree Insider is out celebrating a massive update of over 2000 audiences in the Nordics. Read all about it!

With earlier messages to prepare the digital advertising industry, it now looks like Google will begin to ease out 3rd-party cookies in Q124

How To Win In A Digital World? Kantar reveals the most creative and effective ads from 2022. Judged by consumers.

Audience Alliance is a new Nordic collaboration that solves publishers' challenges in order to fully work with first-party cookies/data.

Kantar can help you make the most of your visit to Cannes Lions 2023 in June. Join talks & exceptional networking with global advertisers.

A new survey pinpoints that consumers want and expect personalized (ad) experiences without giving access to their personal data.