Marketers must prioritize privacy in their practices vs. "holding their breath" for as long as they can collect 3rd-party cookie-based data.

Snapchat is back for real for real! 397M daily active users and improved ad performance are behind the surge of advertisers on the app.

The May issue of IDFree Insider is out celebrating a massive update of over 2000 audiences in the Nordics. Read all about it!

In the March issue of IDFree Insider, we salute one of our development team's most stable partners: Go Wombat in Ukraine.

We all hear the rumble of AI and the potential to change the adtech ecosystem. But is GDPR a stone in the AI shoe? Read more in newsletter.

IDFree GO! changes everything you know about activation by delivering your audience in a few minutes through our self-service integration.

The December issue of IDFree Insider is out. Happy Holidays! to all of our treasured clients, partners, and friends of the house.

IDFree GO! is your solution to activating audiences, built on insight from known & trusted sources, on multiple channels in minutes!

We are very excited to take part in weaving together audience insight and technology to allow DOOH ads to reach the right moving audiences.

Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.

Keep an eye on the idfree.com newsletter! Next no. will unfold that a global adtech leader enters the Nordic countries with IDFree data.

"You are 3 clicks away from a detailed profile of your best customers" is the title of the IDFree Insider #9 newsletter. Check it out!

Neuroscience research - measuring the conscious & subconscious mind - proves that it is worth it to invest in DOOH to drive greater results.

Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?

Now, you can see and tweak the campaign reach in Google Maps as well as share audiences with users across several accounts.

With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.

Hear why Mindshare Norway look to IDFree as one of their post-cookie targeting tools.

GWI documents the major consumer trends for 2021, and points to "Local" being a key factor in reaching your audience.

Data is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.

Google has just announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the industry perspectives.