Marketers must prioritize privacy in their practices vs. "holding their breath" for as long as they can collect 3rd-party cookie-based data.

One of Sweden's top media groups now offers its advertisers Mosaic™ lifestyle-based segmentation with 100% respect for data privacy.

LinkedIn (800 million members) is leaving the third-party data dependency in favour of its own enormous base of trusted first-party data.

"You are 3 clicks away from a detailed profile of your best customers" is the title of the IDFree Insider #9 newsletter. Check it out!