Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.

In our modern world, the neighbourhood

we live in is a much stronger link to our consumption preferences than age or gender.

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Why Neighbourhoods Matter?

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    Kantar Audiences live in Europe
    Global Data Resources
    • Apr 17, 2020
    NEWS

    Kantar Audiences live in Europe

    Kantar is making audience segments - built with their world leading syndicated datasets - available in Europe.
    US lawmakers plan to regulate data privacy and facial recognition
    Global Data Resources
    • Nov 25, 2019
    NEWS

    US lawmakers plan to regulate data privacy and facial recognition

    GeekWire, the American technology news site, reports that Washington state legislators will push for new regulations governing data privacy.
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    About GDR

    Global Data Resources (GDR) serves the modern marketer with privacy-safe targeting software & data. GDR use offline census data and neighbourhood data to classify the full population in 35 major markets, covering +750 million people.

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