Danish advertising growth exceeded expectations in 2025 as brands shifted toward smarter, data-driven activation. GDR explores what’s driving the change - and why ID-free audience strategies matter next.

Spring is springing, and the March newsletter explores how to bypass the Zero-Click Trap. While clicks are fading, attention is not. It’s shifting. From zero-click search to smarter CTV activation, this edition breaks down what’s changing. And what to do next.